Social Media Marketing Needs a Factory Reset

Name: Social Media Marketing Needs a Factory Reset
Uploaded: 2025-06-11T10:53:00+00:00
Duration: 25 min
Description: With Beth Thomas, Director of Social, Frank.ly. Beth challenged the obsession with short-term engagement and trend-chasing in social media marketing. She argued that many brands confuse visibility with value, and it’s time for a strategic reset.

Jun 11, 2025

25m

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Social Media Strategy

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With Beth Thomas, Director of Social, Frank.ly. Beth challenged the obsession with short-term engagement and trend-chasing in social media marketing. She argued that many brands confuse visibility with value, and it’s time for a strategic reset.

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